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    racin
    Live as you wish
    Company Introduction

    Racin Group is headquartered in Chengdu. As of now, the company has developed various projects with a total construction area of nearly tens of millions of square meters and has several independently operated subsidiaries.

    Practicing the national new urbanization development policy, the group continues to deepen its roots in Sichuan, actively integrates into the Chengdu-Chongqing economic circle, and expands steadily throughout the country. By selecting important cities with high population density and good industrial development prospects, focusing on areas with potential in urban planning, and with projects radiating to Chengdu, Zigong, Guangyuan, Chongqing, Linyi in Shandong and other places, Racin’s deployment surrounds the Chengdu-Chongqing economic circle, and spreads out to the whole country.

    Founder Speech
    racin group
    Live as you wish
    In the great change of the new era,
    We in the right direction,
    Do things that conform to the direction of the times

    Entering the first year of the "14th Five-Year Plan", from the national positioning of "housing is for living, not for speculation", focusing on the essential nature of the residential function of housing, the concept of living in the new era is quietly changing. The "de-financialization" of real estate is a return to the industry's original value, and focuses on fine management and services, transforming the development momentum. As a responsible company, we should follow the trend, win the market with products and services, and strive to become an expert in the segmented market of the real estate industry, an important carrier and practitioner of serving the public.

    This is an era of original values, and truly excellent companies never depend on luck, but always insist on creating their own value. In the year of transformation of Racin Group, we stand ready to take the brand spirit of "pure" as core values, innovate together with cities, society, employees, and partners, and create infinite possibilities of a beautiful life in the new era.

    Founder's signature:
    Organization
    Management Team
    Ye Zhixin
    chairman
    叶志新

    He studied water supply and drainage and graduated from Chongqing University of Architecture in 1995 with a bachelor's degree in architectural engineering. He later obtained a master's degree from Sichuan University's Executive MBA program in 2018.

    He held positions such as Deputy Director of the Sichuan Provincial Committee of the Democratic National Construction Association and Vice President of the Sichuan-Tianjin Chamber of Commerce.

    He is currently Executive Vice President of the Association of Chengdu Real Estate Developing Enterprises, and President of the Sichuan University EMBA Public Welfare Association.

    He previously worked for China Construction and Sunac China.

    In 2012, he founded Zhuoxin Group and served as Chairman and CEO.

    In 2018, he founded Racin Group and served as Chairman and Legal Representative.

    He is currently Chairman of Racin Group.

    Zhou Xin
    General manager
    周鑫

    He graduated with a bachelor's degree in human resources management from Hebei Geology University in 2006.

    He then obtained a master's degree in finance from the University of Hong Kong in 2019.

    He previously worked for New Hope Group and Forte Group.

    In 2013, he joined Zhuoxin Group Co., Ltd. and served as Investment Director and Executive Deputy General Manager of Guangyuan Company.

    In 2018, he transferred to Racin Group and served as General Manager of Guangyuan Company and General Manager of Chengdu Company.

    He is currently General Manager of Racin Group.

    Yu Sheng
    Director of Project Management
    余胜

    Graduated from Liaoning Technical University in 2007 with a bachelor's degree in Architecture;

    Intermediate Engineer;

    Previously worked at design institutes such as Jizhunfangzhong (JZFZ) and Shanghai Tianhua; Shouchuang Real Estate, and BRC Hejun Real Estate;

    Joined Racin Group in June 2021, currently serving as Director of Project Management, responsible for design, engineering, operation, and development management.

    Shao Feng
    Director of Cost Management
    邵峰

    Graduated from North China University of Water Resources and Electric Power in 2005 with a bachelor’s degree.

    Intermediate Engineer, Registered Constructor.

    Previously worked at China Construction Third Engineering Bureau, Wanda Group, and Lingdi Group.

    Joined Racin Group in April 2022, currently serving as Director of Cost Management.

    Cheng Shan
    Director of Human Resources and Administration
    程珊

    She graduated from Sichuan Normal University in 2007 with a bachelor's degree in English. She is an HR specialist with a National First-class (Senior) Human Resources Management Certificate.

    She previously worked for Zhixin Group and Sichuan Bontop Group.

    She joined Racin Group in March 2020 and currently serves as Director of Human Resources and Administration.

    Ye Zhixin
    chairman
    Zhou Xin
    General manager
    Yu Sheng
    Director of Project Management
    Shao Feng
    Director of Cost Management
    Cheng Shan
    Director of Human Resources and Administration
    Development Strategy
    Corporate Positioning
    Expert in Segmented Markets with Quality Products and Services
    In-depth study of the operation and product development ideas of the "manufacturing industry"
    Strengthen internal control management with the goal of "the lowest total cost"
    Polish products with "high quality" requirements to meet customer expectations
    Win market recognition and become a regional market leader
    Strategic Layout
    Cultivate Chengdu-Chongqing Urban Agglomeration with Key Breakthroughs in Central Cities
    Cultivate areas in Chengdu-Chongqing urban agglomeration
    Deploy in these areas to maintain regional market competitiveness
    Rely on the development of the Chengdu-Chongqing urban agglomeration
    Focus on breaking through provincial-level regional central cities
    Continuously seize market share
    Core competitive advantage
    Investment expansion efficiency output

    A complete system for investment research and judgment;

    Clear measures for risk control and assessment,

    Above average returns of investments in the industry.

    Operational control capabilities

    Ensure full-cycle planing of projects;

    Ability to control risks such as project quality and funds; Strictly control costs;

    balance benefits and losses of various operations; Ability to respond to operational contradictions.

    Marketing Strategies and Product Value Conversion

    Insightful and inquisitive,with product development and upgrading ability ranking among the industry's forefront;

    Strong in planning and control, making products more valuable, and leading the industry in sales realization;

    Adhere to closed-loop thinking, and team synchronization, with execution ability leading industry standards.

    Organizational Building and Risk Control Ability

    Organizational structure conducive to collaboration, clear designation of rights and responsibilities;

    Reasonable division of management, efficient introduction of talents;

    Complete organizational driving and risk control mechanisms.

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