Racin Group is headquartered in Chengdu. As of now, the company has developed various projects with a total construction area of nearly tens of millions of square meters and has several independently operated subsidiaries.
Practicing the national new urbanization development policy, the group continues to deepen its roots in Sichuan, actively integrates into the Chengdu-Chongqing economic circle, and expands steadily throughout the country. By selecting important cities with high population density and good industrial development prospects, focusing on areas with potential in urban planning, and with projects radiating to Chengdu, Zigong, Guangyuan, Chongqing, Linyi in Shandong and other places, Racin’s deployment surrounds the Chengdu-Chongqing economic circle, and spreads out to the whole country.
Entering the first year of the "14th Five-Year Plan", from the national positioning of "housing is for living, not for speculation", focusing on the essential nature of the residential function of housing, the concept of living in the new era is quietly changing. The "de-financialization" of real estate is a return to the industry's original value, and focuses on fine management and services, transforming the development momentum. As a responsible company, we should follow the trend, win the market with products and services, and strive to become an expert in the segmented market of the real estate industry, an important carrier and practitioner of serving the public.
This is an era of original values, and truly excellent companies never depend on luck, but always insist on creating their own value. In the year of transformation of Racin Group, we stand ready to take the brand spirit of "pure" as core values, innovate together with cities, society, employees, and partners, and create infinite possibilities of a beautiful life in the new era.
A complete system for investment research and judgment;
Clear measures for risk control and assessment,
Above average returns of investments in the industry.
Ensure full-cycle planing of projects;
Ability to control risks such as project quality and funds; Strictly control costs;
balance benefits and losses of various operations; Ability to respond to operational contradictions.
Insightful and inquisitive,with product development and upgrading ability ranking among the industry's forefront;
Strong in planning and control, making products more valuable, and leading the industry in sales realization;
Adhere to closed-loop thinking, and team synchronization, with execution ability leading industry standards.
Organizational structure conducive to collaboration, clear designation of rights and responsibilities;
Reasonable division of management, efficient introduction of talents;
Complete organizational driving and risk control mechanisms.